In this article, we are going to through the below fundamentals:
What is Digital Marketing?
Digital Marketing is a type of marketing which runs digitally on social media which includes Google, Facebook, Instagram, LinkedIn, etc.
There are sub-types of Digital Marketing which are as follows:
- Lead Generation
- Paid Advertising
- Google Ads
- Facebook Ads
- Email Marketing
- SEO
We have seen many Ads on Facebook and other social media on our daily basis and many promotional emails pop up daily in our email inboxes. These are all part of digital marketing.
What is the Law of Marketing? Why you should learn Marketing?
There are many reasons, why you should learn marketing for yourself. You don’t have to go in-depth to learn marketing but you must know the basics of marketing.
You should learn marketing to show your identity or presence in the world. If people don’t know you, it’s worthless. No matter how talented, educated, or skilled you are.
“If you are born poor, it’s not your mistake; but if you die poor, it is your mistake”.
Bill Gates
If you are doing a job…
You think there is 100% job security, but if you don’t have any identity of yourself. People won’t know that you are an employee of some company and the moment you retire or lose your job, you are just a NOBODY. You don’t have any proof of how much you worked for a company and your contributions to it if you don’t show it publicly. You may have a job experience letter with you, but that is just a piece of paper, people nowadays want to see results to believe the skill in you.
If you are student…
You want to find a job, you must post your work or the assignments from your college to social media. You need to complete some sample work and post it publicly to showcase your skills.
If you are doing a startup or running a business,
You need to keep marketing your business, get new clients, keep existing clients updated about your new services or products. You need to stay connected with your customers.
If you launch any product or service, you have to keep your customers in your mind. What is the requirement of your customer, age, gender, education, and many other factors?
Then, you will decide the method of how you can market your product, and divide the strategies of marketing as per your target audience. You can set up a stall, hire a salesman, advertise your products through television, newspapers, hoarding, and many more, and attract your audience differently. If you don’t do any marketing, people won’t be aware of it and you would not be able to do any sales.
You might think that big companies don’t need to do any marketing. But during the initial stage, every company needs to do marketing. If the marketing is to the point, you have to build your audience and your brand, then you don’t need to do much marketing or I must say, you need to spend less on marketing as people would have trust in you and they will easily come to know and buy your product.
Traditional versus Digital Marketing
In the 21st century, there are two types of marketing, Traditional Marketing, and Digital Marketing. Traditional Marketing includes advertisement through fliers, hoardings, newspapers, television, and also one-to-one marketing is a part of traditional marketing. The most positive thing about traditional marketing is you can reach more people at a low cost and time. But you can’t ensure that people to whom you marketed are interested in your product and be your regular customer.
Digital Marketing includes paid advertisement, pay-per-click ads, email marketing, content marketing, blogging, etc. With the paid advertisement, you can select your target audience and may not reach a large volume of people but you will reach your target audience. You will find the audience who are interested in buying your products and become your regular customers if you are successful to build their trust towards you and your products.
Communication Skills
Communication Skills are the most important factor in marketing. If you are not able to speak, you won’t be able to convince people and build trust in you and your products.
By communication skill, it doesn’t mean, you should be proficient in any language. But you should know to talk as if you are talking to a person sitting in front of you. You will be able to attract more readers and gain their attention.
For marketing, you need to communicate, but for communication and attract sales, you should have a strategy in mind.
Getting sales means earning wealth, getting wealth means to improve and expand your work.
CATT Funnel
Wealth: n ^ CATT
n: stands for niche of your interest
C: stands for Contents which includes blog posts, videos, series, etc.
A: stands for driving Attention to your content by social media, SEO, referrals, advertisements, etc.
T: stands for Trust which you need to build with your audience by sharing valuable content with them.
T: stands for Transactions means to convert your leads into customers and this will be natural as you will gain their trust.
Personal Branding
Personal Branding means building your identity among your audience. After you build your own identity and gain the trust of your audience, it becomes easier to promote any products, services, or recommend any tools or companies that provide services. Based on your trust and influence, you can promote sales for your products and services for any company, whether it is your own company or for another company.
You can sell any product brand but you can not sell the personal brand. If you have your own personal brand, if you fail in one product or service, you can still gain trust for your other product or service. You can gain the trust of your audience and get sales whenever you launch any new product or service after you build your personal brand. So personal brand is most important.
